Privacy Policy
1. Who is the Data Controller for your personal data?
- Identity of the Data Controller: PROCEED YOUR COMMERCE, S.L. (hereinafter, "The Masie")
- Tax ID (NIF): B88390984
- Registered Office: Calle Partida Solaneta 164, Llocnou de Sant Jeroni, ES 46726, Spain
- Data Protection Officer (DPO): [email protected]
2. What personal data do we process and how do we collect it?
We collect your personal data mainly when you interact with our web platform, purchase our products, or subscribe to our communication channels.
The categories of data we process include:
- Identification and contact details: First name, last name, postal address, email address, and mobile phone number.
- Transaction and purchase details: Details of acquired products, payment method, and order history.
- Browsing data and preferences: IP address, device data, browsing habits, and interaction history via cookies, as well as the traceability of interaction with our email communications (registration of opens, clicks, links consulted, IP, and email client) through pixels and similar tracking technologies.
- Audiovisual data (Events): Image and/or voice captured during your attendance or participation in events organized by The Masie.
3. For what purpose and on what legal basis do we process your data?
| Processing / Activity | Purpose | Legal Basis |
|---|---|---|
| Management of purchases and user accounts | Process your orders, manage product shipments, issue invoices, handle post-sale requests, manage your user account, and send satisfaction surveys to assess the shopping experience. | Execution of the purchase agreement (Art. 6.1.b of the GDPR) and legitimate interest in evaluating the quality of our products and services (Art. 6.1.f of the GDPR). |
| Assistance during the purchase process | Contact you in case you leave a purchase incomplete to remind you of selected products or assist you in completing the order. | Legitimate interest in facilitating your initiated purchase (Art. 6.1.f of the GDPR). |
| Sending commercial communications, personalized newsletters, and purchase process assistance (Abandoned Cart) | Manage your subscription to send you offers, updates, promotions, discounts, product suggestions, and abandoned cart reminders. Additionally, we will analyze your interaction with our email communications (opens, clicks, IP, and device) and browsing history to personalize content, recommendations, and offers tailored to your interests. | Explicit user consent granted by actively ticking the corresponding checkbox on our forms, pop-ups, or registration/checkout processes (Article 6.1.a of the GDPR, Article 21.1 of the LSSI-CE, and Article 22.2 of the LSSI-CE). |
| WhatsApp commercial communications channel | Sending promotions, updates, discount codes, and personalized informative content via WhatsApp. | Explicit consent granted by checking the corresponding box on our forms or pop-ups (Art. 6.1.a of the GDPR and Art. 21.1 of the LSSI-CE). |
| Customer service and contact form | Respond to inquiries, complaints, or information requests made through our official channels. | Management of pre-contractual information requests or legitimate interest in responding to user inquiries (Art. 6.1.f of the GDPR). |
| Brand events and audiovisual material | Broadcasting event images/videos across corporate channels (social media, website, intranet) for brand promotion, sending download links for audiovisual materials, and conducting post-event satisfaction surveys. | Consent of the attendee upon registration or participation in the event (Art. 6.1.a of the GDPR). |
4. To which recipients do we communicate your data?
To provide our services, we share your data with trusted providers who act as Data Processors under strict security conditions:
- Packaging, logistics, and courier companies for order deliveries.
- Payment gateways and financial institutions.
- Technology service providers, automation and email marketing platforms (such as Bloomreach or HubSpot), analytics tools, and communication management software (such as WhatsApp).
- Public authorities and official bodies when there is a legal obligation to disclose information.
We do not sell or transfer your personal data to third parties for their own commercial purposes without your explicit consent.
5. International data transfers
For the provision of certain services (such as sending notifications via WhatsApp or using cloud technology tools), we use providers located outside the European Economic Area (EEA), mainly in the United States (Meta Platforms, Inc. / WhatsApp LLC).
These international transfers are carried out with all current legal guarantees, protected under the EU-U.S. Data Privacy Framework (DPF) —European Commission Adequacy Decision— and/or through the execution of Standard Contractual Clauses (SCC) approved by the European Commission.
6. Data retention and blocking period
We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or while a contractual or commercial relationship with us is maintained.
Once the relationship ends, unsubscription is requested, or your consent is revoked:
- Your data will be immediately disabled for any active processing or sending of communications.
- It will be kept duly blocked and made available exclusively to Courts, the Public Prosecutor's Office, the Spanish Data Protection Agency (AEPD), and other competent Public Administrations (such as Tax or Consumer Protection authorities) to address potential liabilities arising from processing until the statute of limitations for legal actions expires (ranging between 3 and 6 years, depending on the nature of the data and applicable legal obligations). After these legal limitation periods lapse, the data will be permanently deleted.
7. What are your rights and how can you exercise them?
You have the right to:
- Access: Know if we are processing your personal data and access it.
- Rectification: Request the correction of inaccurate or incomplete data.
- Erasure ("Right to be forgotten"): Request the deletion of your data when it is no longer necessary.
- Objection: Object at any time to the processing of your data for commercial purposes.
- Restriction of processing: Request the suspension of processing under legally established circumstances.
- Data Portability: Receive your personal data in a structured, commonly used, and machine-readable format.
- Withdraw consent: Withdraw previously granted authorizations at any time.
To exercise any of these rights or contact our Data Protection Officer (DPO), you can send a written request to [email protected] stating "Exercise of GDPR Rights" in the subject line.
If you consider that we have not properly addressed your rights, you can file a complaint with the Spanish Data Protection Agency at www.aepd.es.
8. INFORMATION REGARDING DATA PROCESSING ON THE WHATSAPP CHANNEL
8.1. Controller and DPO Contact
- Identity: PROCEED YOUR COMMERCE, S.L.
- Tax ID (NIF): B88390984
- DPO Contact and Exercise of Rights: [email protected]
8.2. Purpose of processing
At The Masie, we process the information provided to manage your subscription to the WhatsApp channel and keep you informed by sending commercial communications, promotions, discount codes, news, marketing campaigns, and personalized informative content regarding our products and services.
Providing your mobile phone number is essential for the delivery of this service. No automated decisions or profiling producing legal effects will be made based on the data provided.
8.3. Retention and Blocking
Data will be actively stored as long as you do not withdraw your consent or request unsubscription. Following unsubscription, data will remain blocked for a period of 3 years in accordance with Article 78 of the LOPDGDD to handle potential legal liabilities before its definitive destruction.
8.4. Legal Basis
The legal basis is the explicit consent provided by affirmatively checking the box on our web forms, pop-ups, checkout, or customer portal (Article 6.1.a of the GDPR and Article 21.1 of the LSSI-CE).
8.5. Confidentiality Guarantee and Recipients
WhatsApp communications are conducted individually through management tools and broadcast lists that preserve user confidentiality at all times, preventing other recipients from accessing your phone number. Users will not be included in public groups, nor will data be transferred to third parties unless required by law or to contracted Data Processors.
8.6. International Transfers
The use of WhatsApp involves international transfers to the USA (Meta Platforms, Inc. / WhatsApp LLC). These transfers are guaranteed through certification under the EU-U.S. Data Privacy Framework (DPF) and/or the execution of Standard Contractual Clauses (SCC) approved by the European Commission.
8.7. Revocation of Consent and Service Cancellation
You may revoke your consent and unsubscribe from WhatsApp communications at any time directly, free of charge, and immediately by sending the word “STOP” directly in The Masie's WhatsApp chat, or by sending an email to [email protected].