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APETITO HOUSE, A MODERN DELI WITH SANDWICHES WITH STYLE. BEHIND THE PROJECT ARE NURIA ROBLEÑO AND LUCÍA AVENDAÑO, WHO HAVE CREATED A SPACE THAT IS HALF DELI, HALF SANDWICH BAR, A TRUE TRIBUTE TO NATIONAL CURED MEATS. THE GOAL? TO GIVE THE SANDWICH A NEW IDENTITY AND TURN IT INTO A FULL-BLOWN PLAN.
How did Apetito come about?
Apetito was born from the idea, and above all, the need to showcase the products of our country. We were looking for a space with attention to detail, that reflected who we are, and that invited people to share and spend time in good company, but above all, to enjoy good food, which is such a characteristic part of our land and culture.
What made you say “we have to open this place”?
Nuria: I had been developing this idea in my head for some time, as I have always been linked to entrepreneurship and gastronomy throughout my professional career, and making it a reality was both a dream and a necessity.
Lucía: When we met, besides having an incredible friendship connection, we both felt that we wanted to create something together from scratch. When Nuria shared her idea with me, I didn’t hesitate for a moment to dive in. Within a few months, we found the perfect name, built a brand that reflected 100% what we wanted to convey, and got to work to make Apetito a reality before the summer of 2025.
"Apetito is about sharing, enjoying food, and celebrating who we are."
The idea is to make the sandwich an experience, not just a lunch… what’s the key?
The key, and we can say we have achieved it, was to place this entire concept in a unique, meticulously designed, cosy, and distinctive space that invites people to stay. We wanted to “romanticise” the idea of eating a sandwich and turn it into a true ritual.
Which part of the space design was the most fun or unexpected to create?
The whole space has been a big process that we thoroughly enjoyed, seeing it gradually take shape. The counter was something we particularly loved because it would be the heart of Apetito, and when it was finished, the space completely transformed. Lighting was also super important, and we were lucky to have The Masie involved in this process.
"Furniture is a super important part of Apetito, and that’s why, from minute one, The Masie was our first choice. We love their style, and the brand was perfectly aligned with Apetito."
Which sandwich best represents each of your personalities?
We are quite similar. We are two days apart, and our personalities are very aligned, which made us connect from day one. Without a doubt, we are our Rústico: a sandwich with a lot of personality, a fresh and different touch, always a yes at any time.
3 tips for designing a space that inspires wellbeing, calm, and style
Good lighting, comfort, and practicality, but with an unexpected touch that you will remember forever when thinking about that place.
Why do you choose The Masie?
We love their aesthetics, their values, and their practical and functional designs, always with a unique and special twist.
What do The Masie’s pieces inspire in you?
Good taste, home, craftsmanship, companionship.
"We are absolutely obsessed with the pulled pork sandwich – it’s pure madness! Without a doubt, it has become our favourite on the new menu."
Favorite piece from The Masie
Our dining tables. Large, comfortable, and very, very beautiful, inviting people to sit around them and enjoy spending time together.
A color
!!!Yellow!!!
Favorite style
We love the contemporary style that mixes modern trends with comfort, and also the combination of materials: wood, aluminium, ceramic. Soft colours and fluid lines.
Pièce de musée
"Nuria: Chillida Lucía: Any work by Sorolla"
References
Our travels. Mediterranean houses, bright, simple but lived-in.